What does 2018 hold for email marketing? When the Email marketing and digital trends for 2018 are discussed. Ross Sibbald from Striata urges you to ask yourself the question:

“Am I implementing these in my overall marketing strategy and do they help get me to my goals?”

Here are the 10 Key Email Marketing Trends they identified. Not all new or never seen before, but still be newly introduced in your strategy.

  • Integrate marketing into the customer lifecycle
  • Relevant triggered emails
  • Integrate content marketing into the customer journey
  • Data gathering and intelligence
  • hype personalization in email, customer lifecycle, and the customer experience
  • Mobile-first design and execution
  • Omnichannel marketing
  • Integrate machine learning into your marketing automation
  • Responsive design

  • Harness big data

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